San Francisco, Calif. – July 27, 2010 - Birst, a leading provider of on-demand solutions for business intelligence (BI) and analytics, today announced that Altair Customer Intelligence is using Birst to help clients improve marketing effectiveness and customer profitability. Through Birst’s fast, flexible reporting and analysis, Altair is boosting its employee productivity and increasing client satisfaction.
"Birst saved the day for us," said Steve Collins, President of Altair's Analytics Division. "We identified a need in the marketplace for an easily configured, easy-to-use BI solution—and one that could be deployed quickly. After an extensive review of BI vendors, we discovered they were too complicated and didn’t meet our clients' needs. Finally, after almost a year of research and evaluation, we found Birst. Within a month, our first key client was happily up and running."
Altair is a leading provider of customer intelligence solutions including marketing data, analytics, and marketing solutions. Altair clients are now using Birst to increase customer profitability through better customer intelligence. Through Birst, clients can identify their most profitable customers and promising prospects, and understand how best to target them through marketing activities. Birst also helps clients optimize marketing campaigns by providing crucial information such as total number of responders, results by store location, total revenue generated, and return on investment.
Before deploying Birst, Altair relied heavily on cumbersome reporting spreadsheets. When a client received a report and inevitably wanted additional information, Altair employees manually revised the spreadsheet and sent it back—a very time-consuming process. With Birst, Altair is regaining that lost employee productivity. Altair works with each client to determine what information and analysis it needs, and then leverages Birst’s flexibility to quickly configure the client’s data model and report templates. After it’s deployed, Birst automatically updates and disseminates any new data and provides clients with the ability to access their own reports and drill down and explore information as needed. With this new autonomy in reporting, Altair client satisfaction has increased.
To provide clients with comprehensive customer intelligence, Altair combines its clients' existing customer databases with its own, proprietary demographic data. Altair then helps clients identify their best prospects by using predictive models that leverage this combined information. Clients' marketing campaign data is also added to the mix to help clients understand and optimize the results of their marketing activities. Using Birst, clients can easily and quickly access all of this information at various levels of detail. And, to create a seamless client experience, Altair delivers Birst's capabilities through a single sign-on that is privately labeled with the Altair brand, "Sonar."
"Birst understands that, in business, one size never fits all," said Brad Peters, CEO of Birst. "That's why we offer an on-demand BI solution that's affordable and easily configured, and also provides the advanced reporting and analysis companies require. Altair is in the business of satisfying the unique needs of each of its clients, and we’re pleased to deliver the flexibility that's helping them do so."
About Altair Customer Intelligence
Founded in 2001 and led by veteran direct marketers, Altair has become the leader in Customer Intelligence, providing superior direct marketing resources through better access, analysis, strategy, and reporting. Altair is dedicated to helping businesses get more from their marketing investments by supporting extraordinary companies through a better use of Customer Intelligence for more informed decision-making. Altair has developed an expertise in helping companies gather, analyze, and use internal and external data to make better business decisions. Their extensive industry and marketing expertise gives customers unfettered access to information for improving their business and marketing goals.
More information is available at www.altairci.com.
About Birst
Birst™ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is designed to support users of all sizes—from individuals to groups and entire companies, so that everyone can benefit from greater insight into their business.
More information is available at www.birst.com.
For more information, contact:
Barbara Lewis
Birst
marketing@birst.com
(415) 644-5400
Copyright © 2010 Birst
