San Francisco, Calif. – August 10, 2010 - Birst, the leading provider of on-demand business intelligence, today announced the immediate availability of the Pipeline Stress Test. The Pipeline Stress Test is a free analysis of a company's sales information, allowing companies using Salesforce.com to get powerful insight into their likely results for the current quarter.
In today's challenging business environment, sales and sales operations executives are concerned about their ability to forecast accurately and manage results to the forecast. Knowing the most likely outcome with 30 days to go in the quarter provides those who own “the number” the opportunity to take the required actions to make success happen. The Pipeline Stress Test delivers the power to look forward and make changes to drive results, while the typical reporting in Salesforce.com only provides a snapshot summary of the current guesses about the quarter. Birst's new, fact-based, historical perspective enables sales executives to prepare for “the most likely” while focusing resources on the levers required for success.
Birst forms an accurate forecast prediction by looking at the historical probabilities of deals moving from one stage to the next. By creating a forecast based on a summation of these probabilities, Birst provides outstanding accuracy and the opportunity to focus on those deals which are at risk to fall outside of the quarter. This information is more than just interesting, it is actionable as well. Sales managers can also identify more systemic opportunities to move deals from one stage to the next. For example, if one particular size of deal is likely to stall at a stage, sales management can implement a set of activities to move the deals forward.
This type of valuable information has previously been available only to large companies that have invested heavily in customized sales analytics and forecasting systems. Birst provides the Pipeline Stress Test for free to demonstrate the revolutionary power of its solution and to emphasize the value that it provides to companies on limited budgets. The Pipeline Stress Test seamlessly integrates with the information in Salesforce.com, so that results are available in only 3 days, so that sales teams have the advance notice to react to the results. Because the test is fully automated, it requires no technical resources to complete.
The Pipeline Stress Test demonstrates just a small part of the value of the Birst Sales Performance Management Solution. The Birst Sales Performance Management Solution has proven results for Birst customers. In the first year of use, Birst customers have increased their lead to opportunity conversion rate by 28% while increasing the average size of their deals by 22%. Birst provides the insight that increases understanding and changes business performance in a short period of time. While traditional sales analytics systems can take a year to deploy, Birst customers have demonstrated a year of productive outcomes.
"Birst understands the pressure that sales executives are under in the current environment to meet their quarterly forecast," said Brad Peters, CEO of Birst. "Companies have made significant investments in Salesforce.com over the past decade and now have the power to systematically manage their sales operations. We allow companies to move beyond planning for the future and actively manage it. By identifying the health of their current pipeline, sales managers can begin to take the required actions to achieve success."
About Birst
Birst™ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is designed to support users of all sizes—from individuals to groups and entire companies, so that everyone can benefit from greater insight into their business.
More information is available at www.birst.com.
For more information, contact:
Barbara Lewis
Birst
marketing@birst.com
(415) 644-5400
Copyright © 2010 Birst
