Success Metrics supports pharmaceutical companies by proactively identifying the best revenue opportunities for sales representatives and delivering specific recommendations that help them capture those revenues. Our applications constantly analyze the results of your top performers and apply their successful strategies to reps with similar physician focus and product portfolios. By proactively finding up-sell opportunities and automatically matching them to the individual skill sets of each rep, Success Metrics helps organizations maximize each sales opportunity, improve physician relationships and increase each individual representative's success rate.
Because Success Metrics is a hosted service, pharmaceutical firms can get unparalleled insight into the performance of their business and its greatest opportunities quicker, cheaper and with less risk than internal deployments.
Success Metrics allows pharmaceutical companies to:
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Increase revenue |
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Maximize up-sell and cross-sell opportunities |
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Measure and track sales performance for each rep, manager and executive |
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Improve each rep's ability to sell a broader portfolio of products |
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Manage resources to fit the needs of the most valuable opportunities |
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Provide managers unmatched visibility into the growth opportunities for each rep |
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Improve relationships with health care providers |
Insight for Everyone
Success Metrics provides unprecedented business insight to all levels of pharmaceutical sales organizations, enabling everyone to deliver better results by aligning activity around the company's greatest opportunities and providing insight into the performance of each individual in the organization.
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Representatives: For each representative, Success Metrics identifies the physician segments and interaction profiles that comprise the rep's greatest opportunities based on the successes of similar reps with comparable physicians and product mix. Success Metrics then recommends specific actions for the rep—suggesting different interaction profiles or recommending products to offer to a clear list of physicians and hospitals, or highlighting areas of their prescriber base or product portfolio that would most benefit from focused effort. |
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Managers: Success Metrics enables each regional and/or sales team manager to quickly compare their performance to other regions or sales teams and to compare the performance of individual reps with similar profiles. Sales managers can improve the performance of each rep by identifying the greatest growth areas for each team or person and capitalizing on business trends across their region or product scope. |
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Executives: Success Metrics gives executives unmatched visibility to everyday operations, effectively bringing the sales team into the home office. Executives can quickly see trends and align corporate marketing and resources behind their sales teams' greatest opportunities, or track the sales impact of specific collateral, samples or campaigns. In addition, managers can immediately track how new products or services are selling-and see which types of representatives are most successful at selling them to which customers. |
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Field Support Professionals: Home office and support personnel use Success Metrics to focus their efforts on products and sales teams where they can drive the greatest growth. Success Metrics' powerful ad hoc interface allows them to quickly build custom reports to answer specific questions and support executive decision-making. |